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February 20, 2019
Our venture into a brave new world. We aim to buy quality coffee at at a fair price and tell the world about it. And a fair price means one that can support the farmer, their family and the environment, and ultimately the longevity of the specialty coffee industry. Around the world, coffee is traded on the C Market, treated as an undifferentiated, baseline quality commodity. The market price is dictated by the industries biggest players, which means for small, specialty coffee producers, they are routinely paid less than the cost of production. It's simply not sustainable. Increasing the awareness of prices paid for coffee helps even the smallest of operations fetch fairer prices for their product. More profit means fairer wages for workers and continued investment in infrastructure and education. Sharing the prices of all our coffees, even our blends, is also about having complete transaprency with our customers and arming you with the truth so you can make an informed decision about the coffee you drink and the coffee roasteries you support. Here you will find regular updates about our journey so far, more info on the terms and pricing we use, and have access to our annual reports.
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