Sustainability
RUMBLE IS A CERTIFIED B-CORP AND A 1% FOR THE PLANET BUSINESS
We reckon it's more important than ever to be looking after the planet and the people on it, so we have a no-bullshit policy when it comes to sustainability and transparency.
B- Corp
The team at Rumble have been hard at work getting certified as a B-Corp business, and as of September 2023, we are proud to announce that Rumble is now part of a global network of businesses that prioritise social and environmental performance, accountability, and transparency.
1% For The Planet
As a 1% for the Planet business, we donate 1% of our annual sales (not profit, sales) directly to organisations doing great things for the environment. The organisations we support are visible on our 1% for the Planet profile.
World Coffee Research
World Coffee Research, or WCR, is a non-profit, collaborative research and development program of the global coffee industry. It's aim is to grow, protect, and enhance supplies of quality coffee while improving the livelihood of the families who produce it.
By donating financially to this worthy cause, we are helping to ensure the long-term supply and availability of high quality coffee.
Specialty Coffee Transaction Guide
The Specialty Coffee Transaction Guide is an annual, and collaborative initiative that generates new, more relevant pricing benchmarks for specialty coffees. Transaction Guide benchmarks serve as an alternative for the current reliance on the volatile commodity-market price.
This helps to ensure farmers get paid what they should, and informs producers and roasters alike of current pricing standards.
What Is Transparency?
We talk a lot about transparent coffee. This means that we publish what we pay for each coffee, so you can feel great about your coffee, knowing it's supporting farmers and their communities.
Our core belief is that numbers don't lie, which is why we share what we pay for every coffee we sell. This information can be found on our transparency blog.
This is our way of not just talking sustainability and fair pricing, but actually living it out. It's no easy feat, but we reckon it's important for the future of specialty coffee.
Why Not Fair Trade?
We think fair trade pricing should be the minimum price for coffee.
We don't label our coffee as "fair trade coffee," because we can do one better. We pay coffee growers well above the fair trade price, and the commodity price, and so we should - our coffee is specialty coffee, so there's a lot of work that goes into producing it, and growers should be paid well for that!
Why?
The higher prices that we pay for our coffee means we're supporting fair wages in the communities we purchase our coffee from (many of which are in developing countries). We believe that paying higher prices for our green coffee results in great coffee, and allows growers to invest into their businesses, and learn how to make their farms and crops more sustainable.
We also believe it's the right thing to do.
Pictured is our grower partners, Pablo and Daniela Rodriguez of Fincas Los Rodríguez in Bolivia. The Rodríguez family’s approach to coffee production is extremely methodical, innovative and scientific. As their business has progressed, they have consulted leading specialty coffee agronomists from around the world to help them produce exceptional coffee and build sustainable and healthy farms.
