We reckon it's more important than ever to be looking after the planet and the people on it, so we have a no-bullshit policy when it comes to sustainability and transparency.
We talk a lot about transparent coffee. This means that we publish what we pay for each coffee, so you can feel great about your coffee, knowing it's supporting farmers and their communities.
We do this by (where possible) sharing the amount that the grower receives for each coffee. This is called the 'Farm Gate Price.' When this price is not available to us, we publish the amount that stays in the country of origin. This is called the F.O.B. or 'Free On Board' price. Our core belief is that numbers don't lie.
So this is our way of not just talking sustainability and fair pricing, but actually living it out.
We also publish where the coffee comes from - not just the country or the region, but the farm and growers. This is no easy feat, but we reckon it's important for the future of specialty coffee.
We think fair trade pricing should be the minimum price for coffee.
We don't label our coffee as "fair trade coffee," because we can do one better. We pay coffee growers well above the fair trade price, and the commodity price, and so we should - our coffee is specialty coffee, so there's a lot of work that goes into producing it, and growers should be paid well for that!
We believe that as a sustainable business, we should be paying sustainable prices for coffee.
We want to pay coffee producers well- so that they're earning enough not only to support themselves and their families, but also to invest into their businesses, and experiment with new varietals and growing techniques that favour environmental sustainability, and great tasting specialty coffee.
The Pledge was started with the goal of creating a common standard for transparency reporting, which is applicable throughout the coffee world.
The Pledge aims to set an example for the coffee industry by openly communicating how much coffee roasters pay for green beans, with the goal of ensuring a fair price is paid to everyone along the supply chain. By signing "The Pledge," Rumble agrees to share a fixed set of variables when reporting how much we pay for green coffee purchases.
World Coffee Research, or WCR, is a non-profit, collaborative research and development program of the global coffee industry. It's aim is to grow, protect, and enhance supplies of quality coffee while improving the livelihood of the families who produce it.
By donating financially to this worthy cause, we are helping to ensure the long-term supply and availability of high quality coffee.
The Specialty Coffee Transaction Guide is an annual, and collaborative initiative that generates new, more relevant pricing benchmarks for specialty coffees. Transaction Guide benchmarks serve as an alternative for the current reliance on the volatile commodity-market price.
This helps to ensure farmers get paid what they should, and informs producers and roasters alike of current pricing standards.