what is transparency?

We talk a lot about transparent coffee. This means that we publish what we pay for each coffee, so you can feel great about your coffee, knowing it's supporting farmers and their communities.

We do this by (where possible) sharing the amount that the grower receives for each coffee. This is called the 'Farm Gate Price.' When this price is not available to us, we publish the amount that stays in the country of origin. This is called the F.O.B. or 'Free On Board' price. Our core belief is that numbers don't lie.

So this is our way of not just talking sustainability and fair pricing, but actually living it out.

We also publish where the coffee comes from - not just the country or the region, but the farm and growers. This is no easy feat, but we reckon it's important for the future of specialty coffee.

WHY NOT FAIR TRADE?

We think fair trade pricing should be the minimum price for coffee.

We don't label our coffee as "fair trade coffee," because we can do one better. We pay coffee growers well above the fair trade price, and the commodity price, and so we should - our coffee is specialty coffee, so there's a lot of work that goes into producing it, and growers should be paid well for that!

We believe that as a sustainable business, we should be paying sustainable prices for coffee.

We want to pay coffee producers well- so that they're earning enough not only to support themselves and their families, but also to invest into their businesses, and experiment with new varietals and growing techniques that favour environmental sustainability, and great tasting specialty coffee.


INITIATIVES we're involved in