Guatemala La Danta - Transparency Report
This transparency report shares the sourcing and pricing information behind our Guatemala La Danta coffee. As part of Rumble Coffee's Transparency Project, we publish what we paid for every coffee we sell, as well as key information about the producer or producer group, farm, and the coffee itself.
About the coffee
La Danta comes from Finca El Rincón in La Libertad, Huehuetenango, where the Vides family has been producing coffee for generations. Named after one of the largest pyramids of the ancient Maya civilisation, this coffee honours both the history and landscape of Guatemala. Grown between 1600–1800 MASL, the farm’s mix of Catuai, Caturra, San Ramon and Bourbon varieties creates a sweet, approachable cup that highlights the balance and consistency for which the Vides family is renowned.
Image: Vides Family Farm, courtesy of Vides Coffee
About the Vides Family
The Vides family’s coffee story began in 1958, when Dr Jorge Vides established the first family farm in Huehuetenango. Today, the family manages multiple farms and oversees every stage of production, from cultivation through to export. Their long-standing commitment to quality, sustainability and community investment has made them one of Guatemala’s most respected coffee producers. La Danta is a reflection of that legacy. This is a clean, balanced washed coffee that showcases the classic sweetness and elegance of the region.
Image: Vides Farm, courtesy of Vides Coffee
With a staunch commitment to sustainability, the Vides family integrates environmentally friendly practices and supports local communities by building schools and sharing their rich agronomy knowledge. We’re constantly impressed by just how much Maria and her family invest back into their community.
Rumble is stoked to have La Danta back in 2026, a special year that marks our ninth year working with the Vides family. This awesome coffee holds a special place in our hearts. As of September 2026, La Danta is also part of both our Haymaker Espresso Blend, and Sweet Science Filter Blend.
Coffees we've purchased from the Vides Family
We've been buying coffee from the Vides Family for almost a decade - and for good reason. The coffee they produce is consistently excellent. Here are some of the other coffees that we have the Vides Family to thank for!
Transparency and coffee pricing
Pricing Comparison
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We believe a sustainable coffee industry starts with producers being paid fair prices for our coffees. That's why, as part of our Transparency Project, we publish what we pay for every coffee we buy and compare those prices with key industry benchmarks, to help put the price paid for this coffee into context. In 2019, Rumble signed the Transparency Pledge alongside a growing number of roasters around the globe, committing us to greater transparency around coffee sourcing and pricing. Our aim is to offer our customers honest and transparent pricing information so that you can best understand where your money is going. You can learn more about how we source and pay for our coffees, and explore all of our Transparency Reports. |
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| WE PAID FOB ($USD/LB) |
WE PAID |
FARM GATE ($AUD/KG) |
MARKET PRICE ($AUD/KG) |
FAIRTRADE PRICE ($AUD/KG) |
| $3.60 | $11.48 | $11.48 | $9.29 | $9.93 |
Pricing Explained
FOB (Free on Board)
This is the FOB (Free On Board) price: the price paid to the exporter before international shipping, and which does not include shipping costs, weight loss (around 17%), storage and other charges. Ultimately, the FOB price represents the figure that stays in the coffee's country of origin, benefiting its producer, community, and beyond.
We publish FOB in both $USD/lb, the standard used for international coffee pricing, as well as $AUD/kg to make the price easier for Australian customers to understand.
Farm Gate Price
The Farm Gate price is the raw price paid directly to the producer, and paid in the local currency for parchment coffee. The coffee is then milled and sorted before being placed in bags, ready for shipping. In some cases, the Farm Gate price is marked as N/A. This is typically when we purchase the coffee through a co-op or a collective of producers.
Market Price
This is the global commodity coffee price at the time of purchase (known as the 'C Market') which is commonly used as a benchmark for coffee prices around the world.
Fairtrade Price
The Fairtrade price is the minimum set by Fairtrade International for certified coffee. It's a safety net when the market price is low, but it isn't designed to reward coffee producers for the quality of their coffee. We include it because it's a recognised industry benchmark, against which to compare the price that we paid.
| NAME: La Danta | ORIGIN: Guatemala | HARVEST: January 2026 |
| REGION: La Libertad, Huehuetenango | PRODUCERS: The Vides Family | RELATIONSHIP LENGTH: 9th Year |
| VARIETAL: Catuai, Caturra, San Ramon, Bourbon | ALTITUDE: 1600-1800 MASL | CUPPING SCORE: 86 |
| FARM: Finca El Rincón | PROCESS: Washed | LOT SIZE: 8280kg |
