Guatemala El Buho - Transparency Report
This transparency report shares the sourcing and pricing information behind our Guatemala El Buho coffee. As part of Rumble Coffee's Transparency Project, we publish what we paid for every coffee we sell, as well as key information about the producer or producer group, farm, and the coffee itself.
About the Vides Family
The Vides family has been producing exceptional coffee in Huehuetenango since 1958, when Dr Jorge Vides established the first family farm, Finca La Bolsa. Today, they oversee multiple farms and manage every stage of production, from cultivation through to export. Their commitment to quality was recognised early with a second-place finish in the Cup of Excellence, helping cement their reputation as leaders in Guatemalan specialty coffee. Alongside their coffee production, the family continues to invest heavily in sustainability, education and local community development.
About this coffee
The return of El Buho is always something we look forward to! Produced by the Vides Family at Finca Bromelias, this coffee comes from a small 6-hectare farm nestled high in the mountains of Huehuetenango. Despite its modest size, Bromelias is home to an impressive collection of varietals and experimental processing methods, reflecting the family’s ongoing pursuit of quality and innovation. This washed anaerobic lot is a vibrant expression of both the farm’s unique terroir and the Vides family's meticulous approach.
Coffees we've purchased from the Vides Family
We've been buying coffee from the Vides Family for almost a decade - and for good reason. The coffee they produce is consistently excellent. Here are some of the other coffees that we have the Vides Family to thank for!
Transparency and coffee pricing
Pricing Comparison
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We believe a sustainable coffee industry starts with producers being paid fair prices for our coffees. That's why, as part of our Transparency Project, we publish what we pay for every coffee we buy and compare those prices with key industry benchmarks, to help put the price paid for this coffee into context. In 2019, Rumble signed the Transparency Pledge alongside a growing number of roasters around the globe, committing us to greater transparency around coffee sourcing and pricing. Our aim is to offer our customers honest and transparent pricing information so that you can best understand where your money is going. You can learn more about how we source and pay for our coffees, and explore all of our Transparency Reports. |
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| WE PAID FOB ($USD/LB) |
WE PAID |
FARM GATE ($AUD/KG) |
MARKET PRICE ($AUD/KG) |
FAIRTRADE PRICE ($AUD/KG) |
| $5 | $16.50 | $16.50 | $9.29 | $9.93 |
Pricing Explained
FOB (Free on Board)
This is the FOB (Free On Board) price: the price paid to the exporter before international shipping, and which does not include shipping costs, weight loss (around 17%), storage and other charges. Ultimately, the FOB price represents the figure that stays in the coffee's country of origin, benefiting its producer, community, and beyond.
We publish FOB in both $USD/lb, the standard used for international coffee pricing, as well as $AUD/kg to make the price easier for Australian customers to understand.
Farm Gate Price
The Farm Gate price is the raw price paid directly to the producer, and paid in the local currency for parchment coffee. The coffee is then milled and sorted before being placed in bags, ready for shipping. In some cases, the Farm Gate price is marked as N/A. This is typically when we purchase the coffee through a co-op or a collective of producers.
Market Price
This is the global commodity coffee price at the time of purchase (known as the 'C Market') which is commonly used as a benchmark for coffee prices around the world.
Fairtrade Price
The Fairtrade price is the minimum set by Fairtrade International for certified coffee. It's a safety net when the market price is low, but it isn't designed to reward coffee producers for the quality of their coffee. We include it because it's a recognised industry benchmark, against which to compare the price that we paid.
| NAME: El Buho | ORIGIN: Guatemala | HARVEST: Feb 2026 |
| REGION: La Libertad, Huehuetenango | PRODUCERS: Vides Family | RELATIONSHIP LENGTH: 9th Year |
| VARIETAL: San Ramon, Caturra | ALTITUDE: 1750 MASL | CUPPING SCORE: 87 |
| FARM: Finca Bromelias | PROCESS: Washed Anaerobic | LOT SIZE: 207kg |
