Guatemala El Panal - Transparency Report
This transparency report shares the sourcing and pricing information behind our Guatemala El Panal coffee. As part of Rumble Coffee's Transparency Project, we publish what we paid for every coffee we sell, as well as key information about the producer or producer group, farm, and the coffee itself.
About the farm - Finca La Bolsa
El Panal is produced at Finca La Bolsa in La Libertad, Huehuetenango, a farm established by Dr Jorge Vides in 1958 and now stewarded by his daughter, Maria Elena Vides. What began as a passion project alongside Jorge’s medical career has grown into one of Guatemala’s most respected coffee estates. Grown between 1400–1650 MASL, this lot combines Bourbon and Caturra varieties, showcasing the warmth, sweetness and fruit character that have become hallmarks of La Bolsa coffees.
About this coffee
Named after the Spanish word for “beehive,” El Panal reflects the Vides family’s meticulous approach to natural processing. Ripe cherries undergo a controlled 36-hour fermentation before drying slowly on patios for 16-25 days, allowing fruit sugars and complexity to fully develop. The Vides family oversees every stage of production and export, ensuring exceptional consistency from harvest to shipment. After nine years of partnership, we continue to be impressed by their commitment to quality, innovation and long-term sustainability.
This coffee is also a key ingredient in our Street Fighter Espresso Blend.
Other coffees we've purchased from the Vides Family
Transparency and coffee pricing
Pricing Comparison
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We believe a sustainable coffee industry starts with producers being paid fair prices for our coffees. That's why, as part of our Transparency Project, we publish what we pay for every coffee we buy and compare those prices with key industry benchmarks, to help put the price paid for this coffee into context. In 2019, Rumble signed the Transparency Pledge alongside a growing number of roasters around the globe, committing us to greater transparency around coffee sourcing and pricing. Our aim is to offer our customers honest and transparent pricing information so that you can best understand where your money is going. You can learn more about how we source and pay for our coffees, and explore all of our Transparency Reports. |
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| WE PAID FOB ($USD/LB) |
WE PAID |
FARM GATE ($AUD/KG) |
MARKET PRICE ($AUD/KG) |
FAIRTRADE PRICE ($AUD/KG) |
| $4.13 | $16.30 | $16.30 | $9.29 | $9.93 |
Pricing Explained
FOB (Free on Board)
This is the FOB (Free On Board) price: the price paid to the exporter before international shipping, and which does not include shipping costs, weight loss (around 17%), storage and other charges. Ultimately, the FOB price represents the figure that stays in the coffee's country of origin, benefiting its producer, community, and beyond.
We publish FOB in both $USD/lb, the standard used for international coffee pricing, as well as $AUD/kg to make the price easier for Australian customers to understand.
Farm Gate Price
The Farm Gate price is the raw price paid directly to the producer, and paid in the local currency for parchment coffee. The coffee is then milled and sorted before being placed in bags, ready for shipping. In some cases, the Farm Gate price is marked as N/A. This is typically when we purchase the coffee through a co-op or a collective of producers.
Market Price
This is the global commodity coffee price at the time of purchase (known as the 'C Market') which is commonly used as a benchmark for coffee prices around the world.
Fairtrade Price
The Fairtrade price is the minimum set by Fairtrade International for certified coffee. It's a safety net when the market price is low, but it isn't designed to reward coffee producers for the quality of their coffee. We include it because it's a recognised industry benchmark, against which to compare the price that we paid.
| NAME: El Panal | ORIGIN: Guatemala | HARVEST: Feb 2026 |
| REGION: La Libertad, Huehuetenango | PRODUCERS: Maria Elena Vides | RELATIONSHIP LENGTH: 9th Year |
| VARIETAL: Bourbon, Caturra | ALTITUDE: 1400-1650 MASL | CUPPING SCORE: 86 |
| FARM: Finca La Bolsa | PROCESS: Natural | LOT SIZE: 2070kg |
