Kenya Gakundu - Transparency Report

This transparency report shares the sourcing and pricing information behind our Kenya Gakundu coffee. As part of Rumble Coffee's Transparency Project, we publish what we paid for every coffee we sell, as well as key information about the producer or producer group, farm, and the coffee itself. 

About the Gakundu Factory

Gakundu Factory is located in Kairuri, Embu County, on the slopes of Mount Kenya, one of the world’s most celebrated coffee-growing regions. Coffee delivered here comes from local smallholder farmers cultivating classic Kenyan varieties including SL28, SL34, Batian and Ruiru 11. Grown in rich red soils at 1650 MASL, these coffees benefit from cool temperatures, reliable rainfall and a long growing season. The result is the vibrant acidity, structure and fruit complexity that have made Kenyan coffee so highly regarded.

What is a coffee 'factory?'

In Kenya, washing stations are known as factories, serving as central collection and processing points for surrounding farming communities. Gakundu Factory operates through a cooperative model that supports member farmers with education, sustainability initiatives and improved market access. Freshly harvested cherries are carefully sorted and fully washed, a process that helps showcase the clarity and intensity Kenyan coffees are known for. This is our first year featuring coffee from Gakundu and it's a beautiful example of why we eagerly anticipate each Kenyan harvest.

Transparency and coffee pricing

Pricing Comparison

Pricing Explained

FOB (Free on Board)

This is the FOB (Free On Board) price: the price paid to the exporter before international shipping, and which does not include shipping costs, weight loss (around 17%), storage and other charges. Ultimately, the FOB price represents the figure that stays in the coffee's country of origin, benefiting its producer, community, and beyond. 

We publish FOB in both $USD/lb, the standard used for international coffee pricing, as well as $AUD/kg to make the price easier for Australian customers to understand.

Farm Gate Price

The Farm Gate price is the raw price paid directly to the producer, and paid in the local currency for parchment coffee. The coffee is then milled and sorted before being placed in bags, ready for shipping. In some cases, the Farm Gate price is marked as N/A. This is typically when we purchase the coffee through a co-op or a collective of producers.

Market Price

This is the global commodity coffee price at the time of purchase (known as the 'C Market') which is commonly used as a benchmark for coffee prices around the world. 

Fairtrade Price

The Fairtrade price is the minimum set by Fairtrade International for certified coffee. It's a safety net when the market price is low, but it isn't designed to reward coffee producers for the quality of their coffee. We include it because it's a recognised industry benchmark, against which to compare the price that we paid.