Ethiopia Hadeso - Transparency Report

This transparency report shares the sourcing and pricing information behind our Ethiopia Hadeso coffee. As part of Rumble Coffee's Transparency Project, we publish what we paid for every coffee we sell, as well as key information about the producer or producer group, farm, and the coffee itself. 

Hadeso Washing Station

Hadeso Washing Station sits high in Ethiopia’s Guji region, receiving freshly picked cherries from around 500 smallholder farmers each harvest. Owned by family-run Testi Coffee, the station was established in 2017 and produces both washed and natural coffees. Most contributing families grow coffee organically on small plots of two to five hectares, alongside crops including corn, grain and bananas, creating a farming landscape where coffee production remains closely connected to the land and surrounding community.

How it's produced

Altitude plays a huge role in what makes Hadeso coffee so distinctive. Farms sit between 1800 and 2050 MASL, where cooler temperatures allow coffee cherries to ripen more slowly, developing denser beans and greater sweetness and complexity. Coffee also grows beneath native Birbira, Wanza and Acacia shade trees. This naturally processed lot brings all that character together beautifully, with juicy blackcurrant, delicate honeysuckle and sweet lemonade creating a bright and wonderfully expressive cup.

Transparency and coffee pricing

Pricing Comparison

Pricing Explained

FOB (Free on Board)

This is the FOB (Free On Board) price: the price paid to the exporter before international shipping, and which does not include shipping costs, weight loss (around 17%), storage and other charges. Ultimately, the FOB price represents the figure that stays in the coffee's country of origin, benefiting its producer, community, and beyond. 

We publish FOB in both $USD/lb, the standard used for international coffee pricing, as well as $AUD/kg to make the price easier for Australian customers to understand.

Farm Gate Price

The Farm Gate price is the raw price paid directly to the producer, and paid in the local currency for parchment coffee. The coffee is then milled and sorted before being placed in bags, ready for shipping. In some cases, the Farm Gate price is marked as N/A. This is typically when we purchase the coffee through a co-op or a collective of producers.

Market Price

This is the global commodity coffee price at the time of purchase (known as the 'C Market') which is commonly used as a benchmark for coffee prices around the world. 

Fairtrade Price

The Fairtrade price is the minimum set by Fairtrade International for certified coffee. It's a safety net when the market price is low, but it isn't designed to reward coffee producers for the quality of their coffee. We include it because it's a recognised industry benchmark, against which to compare the price that we paid.

About the coffee