We are very excited to share with you all our 2019 Transparency Report
We began Rumble with a single goal: to improve the industry from the inside out, all the way from producer to the consumer. Perhaps the biggest part of this process, for us, is publishing and openly discussing the prices we pay for our coffee.
Our Transparency Reports are a way of auditing what we achieved during the year. We also see them as an important reality check. We have a central aim to help redefine the categorisation of ‘specialty coffee’, highlighting the role played by FOB price in a fair price paid at origin.
We want farmers to experience clear incentives for producing better coffee, doing the right things on their farms and in their communities; and at the core of it, for farmers never to be underpaid by other players seeking exploitation in the name of making a quick buck.
In 2019 the C Market price for commodity coffee continued to fall, reaching as low as $2.71, and averaging $3.39 - an overall decrease of 4% on the previous year. The cost of coffee production is estimated at being at least AUD$4.70/kg. The numbers speak for themselves.
We are very proud to say however, that the average price Rumble paid was $7.79 and represented a 16% increase on the previous year.
Excitingly, 2019 also saw the initiation of 'The Pledge'. Developed by those in attendance at the 2019 Transparency Colloquium, The Pledge was something that like-minded roasteries could sign, keeping themselves and others on the same page when it comes to the communication of price data creating a more active Global Transparency movement.
We hope that over time, with more people taking part and showing interest, that Transparency and what it offers the industry as a whole become a prerequisite for consumer awareness.
So, watch this space. If one thing’s for certain, it’s that we’re hard at it!
To learn more and review all our pricing data check out the full 2019 Transparency Report.